Wealthspire kicks off rebranding efforts in wealth management build-out

Lenox Wealth Advisors became Wealthspire over the weekend, with Private Capital Group and Private Ocean the next firms under NFP's umbrella to see name changes.

Lenox Wealth Advisors was rebranded as Wealthspire Advisors over the weekend as part of an ongoing integration and build-out of a wealth management division operating under the financial conglomerate NFP, the parent of both Lenox and Wealthspire.

Lenox adds $2 billion in client assets to Wealthspire, which manages more than $16.4 billion. Next on the agenda for rebranding are the $1 billion Private Capital Group, and the $2.7 billion Private Ocean, two registered investment advisers that were acquired by Wealthspire late last year.

Those rebrandings will be completed by the end of March, said Wealthspire Chief Executive Mike LaMena.

“From my standpoint, it’s all about being able to provide more capabilities, and scale matters,” he said. “The full integration enables them to take more explicit advantage of the services we offer, including being able to leverage our technology suite, asset management capabilities, and trust and estate planning teams.”

NFP is majority owned by private equity firm Madison Dearborn Partners, which took NFP private in 2013.

Over the past 15 months, Wealthspire has acquired more than $5 billion worth of wealth management assets, but LaMena said Wealthspire should not be confused with some of the more aggressive RIA aggregators.

“We have three primary prongs of growth: client retention, organic growth, and intelligent M&A,” he said. “Our model is full integration, and we’ll never be the highest-volume buyer of RIAs.”

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