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ria rebrand

Are You an RIA Considering a Rebrand? Don’t Overlook These Important Details

By Blog
(as previously published here by Financial Advisor Magazine) The RIA industry has seen unprecedented growth and M&A activity. With this rapid level of change, it’s only natural that more firms are exploring changes to their corporate identities or even totally new brands. The road to a rebrand can be a massive, expensive undertaking, but if done right, it can not only raise your firm’s profile in a crowded marketplace, but also clarify exactly what value you offer to clients and prospects. About a year ago, when Bronfman Rothschild was acquired by Sontag Advisory, we undertook the daunting task of identifying…
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