Alia Wagenhoffer started her career in the industry as a financial advisor, serving clients for five years before having an "aha" moment. She was passionate about client service and finance, but also had an interest in technology - something she had long believed was the key to creating efficiencies that could streamline operations and elevate the advisor/client experience. With support from the firm, she made the leap into technology, and today is the Head of Advisory Technology at Wealthspire. She is responsible for the strategic vision and implementation of all software and technology applications for Wealthspire, including developing and ensuring best practices, providing ongoing training and support to all users, and serving as the relationship manager between the firm and technology partners, custodians, and vendors. She works with advisors and department leaders to ensure the firm is optimizing its technology tools to best serve their clients.